IMG Arena to provide full virtual sports portfolio to Mansion Group
IMG ARENA has signed a multi-year agreement to deliver a full suite of virtual sports to Mansion Group through its partnership with Leap Gaming. The new and innovative virtual sports content will be available immediately for UK sports fans.
Mansion will offer on-demand and scheduled virtual horse racing, tennis, trotting, speedway, cycling and greyhounds, as well as Leap’s newly-launched Instant Football, which combines motion-capture animations with expert commentary and a wide range of betting options.
The Instant Football product contains 16 teams, with features including the option to browse between games, immediate fixture activation and the ability to skip scenes and matches for faster interaction.
IMG ARENA’s virtual sports portfolio harnesses cutting-edge, 3D motion technology from Leap to capture and recreate ultra-realistic versions of some of the world’s most popular sports.
Max Wright, SVP Commercial at IMG ARENA, said: “This is an important partnership for IMG ARENA. We are proud of our commitment to enhancing the fan experience and are confident that Leap’s virtual product suite will help take Mansion’s offering to the next level with a range of the most playable and visually engaging virtual sports products available.”
David Murphy, CMO at Mansion Group, said: “Integrating Leap’s market-leading virtual sports portfolio with IMG ARENA brings a package of sophisticated and entertaining content that perfectly complements the existing Mansion proposition.”
Mansion Group has been a leading provider of online betting and gaming for more than 15 years. Its MansionBet and MansionCasino brands are synonymous with elite sport from high-profile boxing, horse racing and football sponsorships, including with Premier League teams Newcastle United, Tottenham Hotspur, Manchester City, Crystal Palace and AFC Bournemouth.
IMG ARENA works with more than 250 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection for more than 45,000 sporting events annually ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.
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