India's Sugal & Damani Group joins UK National Lottery Race

The lotto operator has announced its intention to compete in the race which is being overseen by the the Gambling Commission, and its winner will receive the fourth licence to run the Lottery

The largest Indian lottery operator, Sugal & Damani Group, has announced that it will compete for the UK Gambling Commission’s competition. The competion will see an operator selected  for the fourth licence to run the UK National Lottery. 

Camelot’s current licence expires in 2023. The company is also expected to enter the competition after having been operating the lottery since 1994. 

In 2007, Sugal & Damani also took on a bid to run the UK National Lottery, where it was declared a reserved bidder, which is the sixth-largest in the world by sales, and is at present operated by Camelot. 

Part of the first stage of the tender process to compete for the licence is Gambling Commission’s Selection Questionnaire, in which Sugal & Damani has already completed. 

éjà vu for National Lottery competition? - iGaming BusinessGroup CEO of Sugal & Damani, Kamlesh Vijay, said, “As a leader in operating lotteries across India and other jurisdictions, Sugal & Damani has shown its deep interest to operate the UK National Lottery since 2007 when it participated and also got selected as a reserve bidder by qualifying all Required Standards like propriety, technology, player protection, channel management, financial capability, etc,”. 

“We are looking for a fair and open competition that UKGC has initiated, we are very much in the game, we are in the final stages of creating a strong consortium of credible partners, the details of which will be shared in due course,” Vijay expressed. 

“As far as the UK lottery market is concerned, it is a large one and highly reputed. There are a huge local following and brand reputation for the UK National lottery, but there are challenges in the market too because people are looking for new excitement and there is stiff competition from other gambling products.

"We believe that people have a soft corner due to the fact that lotteries contribute more towards well defined good causes, so that attitude is a big plus point. However, continued innovation is very much required in a responsible way to consolidate on this soft corner. Being an organisation with deep-rooted innovation in every sphere of our activity we are happy to be in the competition,” Vijay concluded. 

About SiGMA's revamped website:

SiGMA Group is excited to announce the launch of its newly revamped website. The website is currently available in 5 languages, English, Russian, Mandarin, Portuguese, and Spanish with plans to add another 5 languages over the coming months - namely French, Thai, Korean, Japanese, and Hindi.

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