Interview with Matan Weissler from The Big Free Chip List

“Cooperate with your fellow affiliates. We can all learn a lot if we share the info between us. Work together and not against each other.” We met Matan Weissler, the owner of The Big Free Chip List.

Hello Matan, how are you?

Hi Marius, I am great, thank you for asking.

How did you come to enter the online gaming space and set up your company?

I have always been into online marketing, offering people a unique and new experience and bring service to people. This is basically the main reason why this company was set up, to help users find exactly what they want when looking for casinos.

Matan Waysler

Can you tell us a little about how your company business is structured?

This company believes in building, not only professional partnerships with our clients, but also in building strong and lasting relationships with the people behind the monitors.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

I couldn’t say I am surprised. This industry, just like any other, must change in order to evolve.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?


Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

We have one thing which sets up apart from our competition. We work with unique content and we base our strategy on SEO. Our main goal is to offer the user a unique and new experience. Features from Brand Reviews (eg: min deposit, min withdrawal) weren’t even on the market when we established our business and we are the first ones to develop and create such a section.Our goal for the future is not to bother our users with things they don’t need, but offer them exactly what they are looking for.

Which markets do you focus on and do you see any potential in the emerging markets ?

Our business was built in such way that it targets all markets.

How do you find UK market and competition?

Although we know the UK market had a slight drop in the past years due to issues regarding the acquisition of a gambling license, we saw an increase in these past few months and we are happy about it.

How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?

As we build our company on SEO, we are keeping up with Google’s changes and we are working towards improving our SEO and content on a daily basis.

Are there any exciting plans in the works that you can tell us about?

We plan on improving our network of websites, by adding some new and unique features. More than that, I can’t disclose, but stand by and you will see.

What is the main thing that you’d like SiGMA readers to know about your sites?

I think the most important thing is the fact that we have a team which improves and updates these sites daily. We are striving to be the best in the industry!

What challenges and opportunities has the move to mobile presented you with?

To be quite honest, we anticipated this move and our network of websites have been mobile friendly for a while now.  We see this move to mobile as a great opportunity for the industry and we gladly embraced it.

What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?

I would say that keeping up with the big number of affiliates out there could be considered a challenge, especially since that means more competition. But we are prepared to deal with anything coming in our way. At the same time, we saw an increase in the number of clients over the past years and we are happy that this industry is getting bigger. I think 2017 will be a great year for the online gamble industry.

What two pieces of advice would you give to any new affiliate starting today?

Cooperate with your fellow affiliates would be my main advice. We can all learn a lot if we share the info between us. Work together and not against each other.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

Really? only 1 million??? ;), well occasionally I am more of a BJ (BlackJack!) man. I would expand my car collection ( which is just one car for the moment).

Are you ready for Affiliate Grand Slam Bucharest and SiGMA17?

We are preparing ourselves for SiGMA17 Affiliate Conference and we can’t wait for it. As for Affiliate Grand Slam Bucharest, I can only say our trip to Tallinn was amazing, we really enjoyed our time there, and we are definitely going to be a part of the Grand Slam Bucharest.

Relive the highlights and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.
Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

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