Capecod changes ownership with the acquisition by Tech giant Novomatic. The company, rebranded Capecod Gaming, aims to drive business growth with its ever-expanding customer base and product range for online gaming. Over the months prior to the acquisition, Capecod had signed up many valuable new clients including Bakoo, Betflag, Esa Gaming and Pixelo just to name a few. They joined a wide range of well-established partners such as IGT Lottomatica, Snai, Sisal, Microgame, Admiral, Betaland, Betpoint, Stanleybet, Betitaly, Vincitù and Merkur-win. We had a chat with longtime CEO Mauro Roncolato, who retains his role as head of the company after the acquisition.
Roncolato, how come you decided to join forces with Novomatic?
We wanted to increase our market penetration and the Novomatic Group is a guarantee of commercial success. They always pick the best opportunities out there and I think that’s why they chose to buy Capecod. Our high-end online slot games are highly competitive, we work in an industry where producers must be able to offer as many options as possible. We are already receiving lots of inquiries about Book of Ra and other popular Novomatic titles which are a testament to the fruitful agreement reached between our companies. It was something we expected though: Capecod has been the first B2B provider to bring retail products online in Italy.
What is Capecod’s current market share?
It is difficult to say as the data in our industry is often very inaccurate. We estimate to sit around 10% with a solid market presence in our country. We sell our casino products to over 20 providers, some of which offer a portfolio where our games account for up to 40% of the total. We also work with big networks such as Microgame so the grand total of distributors is much higher. We released more than 50 new games in little over 3 years and we plan to keep doing so, our strategy is to focus on multi-channel gaming.
Does this mean you will also offer poker and sports betting?
Novomatic offers both already. We will discuss this in the future, it is not a priority at the moment. In Italy, the situation is such that 15k betting shops could go up for sale in the near future. If this turns out to be the case then we may review our strategy and commercial offer accordingly.
Mauro Roncolato, CEO of Capecod Gaming
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