Recent waves of regulatory pressure on the iGaming industry have resulted in major operators like Sky Betting & Gaming, Ladbrokes and 888 either shutting down, reducing or reviewing their affiliate programmes in the UK
In light of these recent developments we caught up with Robert Andersson, CEO of Catena Media.
How does this affect the industry as a whole?
I welcome all measures taken to clean up the industry and put an end to affiliates using creative and dubious solutions to get ahead. The consequence of this will be a much fairer playing field, both for small and large affiliates.
How does the decision by Sky Betting, 888 and Ladbrokes to close down or significantly reduce their affiliate programs affect Catena Media?
Sky Betting, 888 and Ladbrokes continue to work with us as trusted partners, and we consider this testament to us having established ourselves as a listed company and trustworthy partner by being fully compliant and transparent towards the operator.
What do you think this means long-term for the industry?
Based on the positive changes we now see happening, I’m more confident than ever that this industry will continue to grow and mature, becoming increasingly professional and less fragmented. We will see a shift towards operators using large and trusted affiliates. Affiliate marketing is a natural part of all online business and has proven itself one of the most sustainable online business models. Just look at the travel industry and actors such as hotels.com.
Robert Andersson will be attending SiGMA this year, where Catena Media is exhibiting and also will be speaking in one of the workshops.
|Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.
||Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?