Agreement marks major expansion in new lottery operator’s casino offering
iSoftBet, the leading innovative slot supplier and content aggregator, has signed a deal with Jinni Lotto that will see its full portfolio of award-winning proprietary and GAP platform content go live with the lottery operator as part of its new casino offering.
Jinni Lotto customers will have access to iSoftBet’s market-leading Game Aggregation Platform (GAP) content from some of the iGaming’s biggest providers including Evolution Gaming, Red Rake, Pragmatic Play, Booming Games and Elk Studios.
The new lottery operator, that gained an Isle of Man licence in late 2018, will also be able to take advantage of iSoftBet’s selection of advanced marketing tools including the supplier’s latest real-time gamification innovation ‘In-Game’.
In-Game allows operators to use a series of cutting-edge customer engagement features that enhance the player experience and significantly boost retention rates. This includes jackpots, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds, symbol-based promotions across not only all iSoftBet games, but also more than 3,500 game titles available via iSoftBet’s GAP.
Michael Probert, Chief Commercial Officer at iSoftBet, said: “Jinno Lotto has an excellent proprietary platform, operates in a number of exciting markets and shares our philosophy of developing the best customer experience possible with a firm focus on mobile. They are committed to expanding their casino offering to offer the best games to their players and we’re delighted to sign this agreement with them.”
Liroy Tisona, Founder at Jinni Lotto, said: “We’re ecstatic about our partnership with iSoftBet, as the recent integration to their gaming software will allow us to offer our players more quality content. While both companies take pride in keeping the customer’s experience a top priority, we bring a fresh approach to the online gaming industry, as our day-to-day management of the business is entirely customer-centric.
“Our team carries years of industry experience and is very focused on delivering a product that is cutting edge and gives customers the ultimate gaming experience.
Once again, we are extremely pleased to sign with an industry leader such as iSoftBet and looking forward to a long and fruitful relationship.”