The Australian developer secures partnership to stretch USA market
Leading sports data platform provider iSport Genius has linked up with DraftKings, the first mobile sports-betting operator in New Jersey. The agreement will see that iSport Genius will support the global sports technology and entertainment company deploy data insights across their sportsbook platform for the U.S. betting market.
This data will help educate customers on the teams and players to help them make a more informed bet. iSport Genius’ interactive consumer-facing platform produces a vast amount of data and with an intuitively designed interface, the overall experience for punters and sports fans alike are improved.
The partnership marks a number of milestones in the U.S. betting industry since PASPA was eradicated, just yesterday, Stars group announced their presence in New Jersey.
Nathan Rothschild, co-founder and partner at iSport Genius, said: “We are delighted to mark our expansion into the US by partnering with DraftKings, a proven market leader in fantasy sports which has it perfectly positioned to dominate sports betting. “This deal is a clear demonstration of the expected demand from American consumers for engaging data experiences as they interact with sport and sports betting.”
Accessed from almost anywhere, the iSport Genius product is available on DraftKings Sportsbook’s mobile and desktop offerings. The ground-breaking platform and will provide an insight into vital data including world-leading insights and analytics. The firm will have access to valuable data on both major professional leagues and select college sports globally.
Australian-based iSport specialises in the development of new technology and analysis of big data. iSport Genius, which is the flagship product of the group, has received global recognition for its data rich experience. Genius Tech Group has staff throughout Asia, Europe and the Middle East.
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