Italy falls short of iGaming licence application forecast
Italy’s gaming regulator, Agenzia delle Dogane e dei Monopoli (ADM), has obtained applications for just 80 iGaming licences – a full 40 short of the watchdog’s predictions for this year.
The ADM should complete the application process before the end of the year, with the licences set to be valid until December 31, 2022.
The application process was launched by the ADM in January before the ‘Dignity Decree’ was passed by the country’s government in July. The new regulations restricted gambling-related promotions and advertising.
The ‘Dignity Decree’ has not gone down well in the iGaming landscape. Industry frontrunner, LeoVegas filed a formal complaint to the European Union based on their concerns for the impending regulations.
A spokesman for Italian gambling affiliate Casino2k commented, “If those companies knew about the current advertising regulations, there will have been less than 10 requests probably. No one would spend money on a product that cannot be promoted to potential customers.”
He added, “If rules change so dramatically and so suddenly, no single company will be interested in investing millions of euros in a fragile market. That’s what is going to happen here in Italy; companies will shut down operations, legal online gambling will disappear and we will come back to a non-regulated market as it was in the early 2000s.”
He concluded, “The Italian government is underestimating the economic and social impact of this advertising ban; operators are just a small percentage of people and money involved in the Italian gambling industry.”
LOGiCO, a trade body that represents the interests of online operators in Italy, and the European Gaming and Betting Association both criticised the move by the Italian government.
Check out our latest events in the videos below: