“Always the bridesmaid? It’s time lottery wore the big dress“, says Bit8 CEO Angelo Dalli.
Of all the betting and gaming verticals, lottery is surely the most neglected. It´s online iteration in particular is a shrinking violet in comparison to the more glamorous sportsbook and casino. It is no wonder, that it is failing to engage with millennials and missing out on interaction with players used to spin and win gambling.
But I have a feeling this is all about to change and lottery will become a major online player worldwide, as its operators become truly multi channel businesses. That’s because lottery offers huge untapped potential, from fostering loyalty to cross-selling players via engaging new consumers and boosting revenue streams. But to do this, it needs to alter the perception that it is still an offline experience.
Bit8’s new Lotto Hero product has been designed to change that. It does this by giving players the chance to win a guaranteed €1 million an hour, every hour, 24 hours a day, 365 days a year. Its design is similar to fast-paced casino games, using bold colours to draw in players. It’s fresh, intuitive, and very engaging as well as being fully optimised for mobile and tablet devices.
Lotto Hero is a completely new iGaming concept, and provides operators with portfolio differentiation in a fiercely competitive market. It is risk free, as we cover any pay-outs, and we’re able to arrange licensing for our partners. We’re also offering an attractive commission structure and returns that are much higher than slots.
We genuinely believe lottery will become a significant online gaming vertical in its own right this year, particularly if it can familiarise the
next generation of players with the concept. In doing so it can also act as a gateway to the casino, sports, poker, bingo and live dealer games most operators now include in their content portfolios.
Mobile will be key to engaging these younger players, who are far more comfortable playing games via their smartphones and tablets than entering retail outlets. At the moment, they don’t have access to a lottery product that has been designed with mobile in mind from the outset, and this is where Lotto Hero will fill the gap. The next 12 months will be a real game-changer for lottery as the industry evolves and I’m confident it will finally emerge to have its big day.
Lotto Hero and Bit8 will exhibit at SiGMA17. Don’t miss a chance to visit their stand and register today!
|Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.
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