IWG has partnered with lottery marketing services provider, Alchemy3, to develop omnichannel licensed games for the North American lottery market
As part of this new partnership, IWG will combine its industry standard eInstant mechanics with Alchemy3’s wide range of popular brands to create games that bridge lotteries’ retail and digital sales channels.
Already, IWG and Alchemy3 have launched a SKEE-BALL® game with the Pennsylvania Lottery that is simultaneously offered in digital eInstant, retail Scratch-Off, Keno, and Fast Play formats. Players can play SKEE-BALL® in one of the retail versions, and collect a promotional code that awards free play of the online version.
Together, IWG and Alchemy3 have plans to expand into IWG’s North American lottery client network through its Progressive Play RGS. Partnering with Alchemy3 allows IWG to enhance and diversify its product portfolio, providing its lottery partners with established content and themes.
Rhydian Fisher, IWG CEO (seen right),said: “This is an exciting partnership for us that will enable us to deliver high impact, omnichannel offerings to our ever-growing partner list. Branded games are a great way to connect play across retail and digital.
We’re sure that Alchemy3’s popular brands along with our proven industry expertise will result in exciting new eInstant and cross-channel experiences.”
Jeffrey Schweig, President at Alchemy3 (seen left),said: “We’re thrilled to be working with the team at IWG and can’t wait to see the launch of these new games in the North American lottery market.
The Company is highly-regarded for delivering the best eInstant games to the lottery sector and we’re confident players will come to love the new concepts that they will be developing over the coming months.”
About SiGMA Europe - Malta
SiGMA Group has announced the postponement of its Europe summit, which was planned to be held in Malta on 17-19 November 2020. The show will now open its doors early next year in February, running from the 16-18th, making it the first event to headline the 2021 gaming calendar.