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Ken Robertson becomes new advertising director at Paddy Power Betfair

In continuation of its recent senior management restructure, newly merged Paddy Power Betfair has announced that Ken Robertson shall now be the firms’ new advertising director.

Robertson, a sixteen-year Paddy Power veteran with a wealth of marketing experience within the company and its Australian subsidiary Sportsbet.com.au, will be tasked with leading PPB European advertising initiatives including the creative/brand planning and campaign delivery.

The merger of Paddy Power and Betfair, completed in January 2016, has seen a restructure of the merged business’ marketing division.

In March 2016 Paddy Power announced the departure of CMO Gav Thompson, with Betfair marketing lead Jonathan Devitt taking over combined PPB responsibilities.

PPB governance continues its operational restructure, which this month saw the operator announce that it would axe approximately 650 jobs in the UK and Ireland. The new business aims to reduce its + 7000 headcount, with jobs expected to be cut in its HR, legal, finance and marketing divisions.

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