The Kindred Group puts in application with Swedish gambling authority
The Kindred Group has officially applied for a gaming licence with Sweden’s gambling authority. The licence, if approved, will allow the Malta-based company to offer online betting and gaming services in Sweden.
Kindred CEO, Henrik Tjärnström said, “It is very satisfying that we finally can take this important step towards fair and equal terms within the Swedish market, competing on the same level as other operators.”
He added, “Already in the days following the Parliament’s ruling in June, we have demonstrated our ambition by signing a 12-year sponsorship deal with the Swedish Elite Football Association.”
Once granted Kindred could add Sweden to its growing list of markets. It already holds licenses in several countries, including much of Europe and Australia. Kindred, which was founded as the Unibet Group and traded on the Stockholm stock exchange under the symbol KINDSDB, has been vying to become part of the Swedish landscape for some time.
Their decision to enter the market comes after the country revised its gambling laws last June. Those laws officially become effective on January 1 next year. According to Kindred’s second quarter financial report this year, 43% of the company’s gross winnings revenue came from locally related markets.
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