Ladbrokes announces they have entered into a betting partnership with the Football Association of Ireland (FAI) in an attempt to boost its coverage within Irish sports.
Ladbrokes, the FTSE-listed operator became FAI’s ‘Official Betting Partner’ by securing a two year deal with them.
The Ladbrokes brand promises to receive maximum exposure at all Republic of Ireland international soccer matches as well as all training sessions with this partnership.
Jackie Murphy, Director of Ladbrokes Ireland stated: “Ladbrokes Ireland has returned to a position of growth and we believe investing in Irish sport will support the upward trajectory of the business.Football is a favourite for our staff and customers alike.”
“We’re thrilled for our brand to be joined with such a high-quality partner in the FAI. We expect this deal to further strengthen our presence and growth in the market.”
The FAI’s chief executive, John Delaney also added how delighted he was to welcome on board Ladbrokes as a key commercial partner of the FAI. He went on to say how the wide range of high quality brands who see football as their preferred sport and who have invested in football reflects the strength of the game in Ireland.
Only this June Ladbrokes announced as well their agreement with the English FA to become their ‘Official Betting Partner’ This FAI partnership follows in those footsteps.
No financial terms were disclosed on this new deal between Ladbrokes and FAI