Wednesday 2nd March marked the beginning of what promises to be a fruitful partnership between Ladbrokes Australia and the National Rugby League’s Gold Coast Titans. The UK bookmakers officially announced that they would be sponsoring the team as of this Sunday, with the Titans set to kick off the 2016 Telstra Premiership season with a much-anticipated game against the Newcastle Knights.
Graham Annesley (Titans CEO) rejoiced at the fact that the team had cemented such a strong partnership with a respected brand that is ‘older than the game of rugby league itself.’ Similarly, Ladbrokes Australia’s Simon Jarvis said he was ‘delighted’ to have the brand associated with a sporting giant like the Titans.
But the good news didn’t end there. This week, Ladbrokes Australia launched a new Odds Boost feature, which would allow their customers to benefit from a daily opportunity to improve the odds on any racing market they choose. Odds Boost is available across desktop and mobile platforms, and permits customers to enhance the price of any horse or greyhound market quickly and at the click of a button. Punters may play up to AU $1000 on such a market, and this boost is refreshed each day at midnight.