LeoVegas takes position of main partner for prestigious tournament
The LeoVegas Mobile Gaming Group has assumed its role as the main partner for the reputable tennis tournament, the Swedish Open in Båstad.
The Group CEO, Gustaf Hagman, commented: “Last year’s successful sponsor partnership with the Swedish Open in Båstad was a strategic effort to profile LeoVegas Sport and our offering in tennis. This venture whet our appetite, and we have therefore chosen to ramp up our sponsorship from Official Partner to become one of the Swedish Open’s Principal Partners.”
Live betting via mobile devices is one of the areas in gaming where turnover is growing rapidly in most of LeoVegas' markets. Live betting places high demands on technology and is in accordance with LeoVegas’ ambition to consistently provide a first-class gaming experience.
LeoVegas’ Chief Marketing Officer, Louise Nylén, added: “Our sponsoring partnership with the Swedish Open in Båstad strengthens our position as a relevant actor in sports and especially in tennis. Our ambition is to be at the forefront with our data-driven marketing and to combine this with collaborations and sponsorships that have a clear coupling to our offering. We are therefore looking forward to the Swedish Open, which will be an extension of an exciting summer in sport that will get off to a serious start in June with the FIFA World Cup.”
The Swedish Open is an ATP 250 Series event that takes place from 15th-22nd July in Båstad. Around 40,000 spectators are anticipated to attend the event. The tournament was played for the first time in 1948 and is one of the oldest tennis tournaments in the world.