Mobile gaming operator LeoVegas has announced that they have been granted a gaming licence for Denmark. The operator will now be able to provide their products to Danish players making them the first mobile operator to have operations in the local market. The launch is forecasted to take place during this autumn season.
LeoVegas has been focusing their energy on expansion and providing the best gaming experience and this expansion into another locally regulated market precedes this vision.
LeoVegas approach to their growth relies heavily on local, business-oriented teams which will set up the ideal prospects for a long-term and successful growth. This entrance in Denmark will be conducted with no major expansion of their current organisation. A local team has been put together in Denmark of industry experts in digital marketing and the Danish gaming market who will be responsible for the company’s operations there.
Group CEO and LeoVegas co-founder Gustaf Hagman states: “LeoVegas expansion continues, and it is gratifying to see how we grow in new markets. Our strategy to enter regulated markets or markets that are facing regulation seems like a winning concept. I am convinced that our market-leading mobile gaming product, data-driven marketing approach, and a strong, local team will help ensure a successful launch in Denmark, where no one has yet taken the mobile position.”
According to the data from H2 Gaming capitol, the Danish online gaming market has been estimated to be worth DKK 4.6 billion in 2016.
Currently, LeoVegas also holds licences in Malta and the UK.