Platform will offer quicker mobile gaming experience
LeoVegas is offering customers an enhanced playing experience with the launch of their new front-end platform. Customers will be lead directly to Leovegas.com through search engines, as opposed to going via third-party affiliate sites. The platform offers fast loading times and greater opportunities for SEO.
The company predicts increased organic traffic, resulting in less dependence on affiliates for customer acquisition via search engines.
"We are investing further in state-of-the-art technology in order to continuously develop the customer experience and to create conditions for strong growth,” said LeoVegas group CEO Gustaf Hagman.
“Together with our back-end platform, Rhino, we are maintaining our technological lead in the industry and continue to be the leading GameTech company by working with world class technology.”
The new platform has been gradually introduced during the last month and is currently live in all markets served by LeoVegas.