One of SiGMA15 exhibitors, LeoVegas, well-known operator that focuses on mobile games, has closed an important sponsorship deal. The company will endorse a primetime ITV2 celebrity comedy panel show called ‘Celebrity Juice’. This is the second time when the company uses sponsorship deal for branding purposes.
The LeoVegas sponsorship starts in September when the 14th series of the popular show returns on air. The deal covers all of the episodes, including the Christmas Special, as well as other branding placements, such as the show’s website and ITV Player.
Shenaly Amin, LeoVegas UK country manager, comments on the sponsorship “We’re incredibly happy to have secured sponsorship on such a well-loved programme. Celebrity Juice is a fun and irreverent show which fits the LeoVegas brand perfectly. Since launching in the UK last year TV has played an important role in our marketing activity and we’re confident that Celebrity Juice will help us introduce the key young adult demographic to the fun and excitement of LeoVegas.”
ITV’s Business Development Director, Jason Spencer, adds: “The last series of Celebrity Juice attracted 11.2m viewers across the series with more than 16% of those in the 16-34 age bracket. We are really excited to be working in partnership with Leo Vegas in their ambition to reach and engage this audience.”
The creative entitled ‘Dress Like a Lion’ was developed by NOW Advertising, focuses on LeoVegas’ lion mascot called Leo. The sponsorship negotiations were negotiated by the media buying team from The Broadcast House.
To meet LeoVegas personally, register to SiGMA15 here.