The new deal will see Superbet access the Belgian market through Napoloeon Sports & Casino
Romania-based, Superbet, has struck a deal to acquire outright the shares of Napoleon Sports & Casino from its current owner - investment fund Waterland Private Equity investments.
The M&A deal is in line with Superbet's aim to continue to grow across Europe and beyond as the new acquisition has helped them gain access to the regulated Belgian market.
Superbet's chief executive, Johnny Hartnett expressed his delight at the deal, which apart from allowing access to a newly regulated market - Superbet will also take on & welcome Napoleon's staff.
“Napoleon’s core market and brand positioning in Belgium represents the ideal acquisition opportunity to deliver on our global expansion plan. It also delivers on our growth strategy of bringing in additional revenues from regulated markets with a strong online profile."
“Additionally, we’re looking forward to welcoming a hugely experienced and talented team to the Superbet family, who we believe are exceptionally well placed to deliver on market share gains in Belgium and beyond.”
Meanwhile, Napoleon Sports & Casino chief executive - Tim de Borle shared the same feelings as Johnny Hartnett towards the deal, stating that it made sense for both parties as they share similar strategies.
“We are very excited to be joining Superbet Group on a mission to offer the best sports and gaming entertainment to millions of users.
The fact that Superbet and Napoleon are both data-driven and entrepreneurial companies focused on delivering innovative on-and offline entertainment for our players, makes me confident that this a perfect match.
At Napoleon, we look forward to embarking on this next chapter of thrilling projects and international experience. Finally, I’d like to express our gratitude to Waterland for their support in the past 6 years.”
Last year, Superbet expanded to Eastern Europe when they acquired a 60% stake in Lucky 7 - an online casino operator. The recent expansion has been supported by private equity giant "Blackstone Group" via a strategic investment of €175m.
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