“Focus on your product and deliver the best quality. Forget about money – if you are in it to make a living, you need to be the best in what you do first.” We met Bertan Baytekin, CEO at Baytekin Media for an interview about ProTipster and the company’s approach to different markets.
Hello Bertan, how are you?
Hi Marius, all good. Business is thriving and I’m happy to lead one of the most magnificent teams in the market.
How did you come to enter the online gaming space and set up your company?
I was one of the key managers of Runningball Sports Information GmbH at its very early stage. Since we changed the online betting landscape with our product, I had business relationship with top representatives of European and Asian online gaming companies. After that I worked at Global Sports Media and Perform Group to polish my B2B skills and learn the affiliate industry. I was ready to setup my own venture in 2011 and I started developing different projects with my partners.
Can you tell us a little about how your company business is structured?
I have an excellent team in Katowice that helps me build technical platforms and market them. We are getting better and better at cost-effective user acquisition and conversion. My partners are in Istanbul, Stockholm, Lisbon, Tblisi and Zurich so I’m involved in several projects but the team in Katowice is baking the bread at the end of the day.
With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?
No I’m not. I always thought the value stays with the brand that has the loyalty of players. Lots of gaming and payment platforms emerged during the past 10 years thanks to the computing technology that lowered transaction costs. Add on top the local regulations on online gambling and the increasing turn-key capabilities, it’s only natural that the players sides with the affiliate sites that understand their value, which means proposing them some sort of value apart from just offering them content to consume. In a world that’s full of online gambling operators with nearly the same content, the value is with those who have the loyalty of the players and those are smart affiliates that offer players a product experience.
A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?
I haven’t practically done it but I consulted several white labels. I prefer to take full responsibility in only what I enjoy and what I’m good at.
Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?
We focus a lot on video content. It’s not only because it’s more engaging, it’s also because it goes hand-in-hand with offering a product – video is harder to produce but it’s way more rewarding thanks to the branding spillover effect.
Which markets do you focus on and do you see any potential in the emerging markets ?
We approach markets per language so our primary targets are markets where people speak English, Turkish, Polish, Romanian, Czech, Slovakian, Croatian, Spanish, Portuguese, Brazilian, Latin American Spanish and Russian languages. We also aim to launch our German and Italian versions before the new year.
When it comes to emerging markets, Latam is definitely interesting. On top of this, there are a few newly regulated markets like Poland that are full of opportunities for those who understand how to do their business properly.
How do you find Turkish market and competition?
It’s a unique market. It looks tasty and easy from outside but the competition is fierce and corners are mostly taken. It’s impossible to do business within Turkish-speaking countries without having a reliable Turkish partner because business is an integral part of culture in those lands. Therefore, I strongly recommend joining forces with the right people before entering an adventure in that market.
How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?
We are only affected by it positively because we are producing unique and good quality content in multiple languages. We don’t do translations of our English content and we go the extra mile. I believe companies with this kind of long-term mentality always get rewarded in the end.
Are there any exciting plans in the works that you can tell us about?
We are focusing on Protipster at the moment and our aim is to make it the largest social tipping community until the 2018 World Cup begins. We are also developing Appjobs and it’s one of the strongest projects we’ve ever been involved in. On top of this, we will keep our position in the current markets with our existing brands. All in all, next 10 months will be busy and exciting for us.
What is the main thing that you’d like SiGMA readers to know about your sites?
We focus on user satisfaction. It’s not about making money fast, it’s about creating brand value on long-term. I always believed financial success finds those who prioritize their principles over short-term cash and our principle is creating quality and happy users.
What challenges and opportunities has the move to mobile presented you with?
We’ve foreseen this a while ago and adopted a responsive strategy in our brands. I think the main challenge is to think mobile-first because my generation is quite used to desktop view. Since we are the ones with capital now, it’s sometimes hard to adopt this strategy but it works. The main opportunity is creating totally different revenue streams by diversifying the core product in a mobile app – I believe apps should represent the brand value but should offer a different product experience and value to the end user.
What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?
I think the main challenge is overregulation. Online gambling is an entertainment industry and it provides jobs to hundreds of thousands. Governments must understand that the entertainment is simply killed when players are up against impossible odds to make returns. When operators aren’t happy, they will reflect it to affiliates sooner or later.
What two pieces of advice would you give to any new affiliate starting today?
Focus on your product and deliver the best quality. Forget about money – if you are in it to make a living, you need to be the best in what you do first. What’s the point of all that cash if you aren’t doing what you are good at and what you love doing?
Do you play slots and what would you do with 1 million Euro from jackpot winnings?
I never spent a single cent on slots but I do play them in fun mode. If I won a million, I would invest it in my team by giving them much better working conditions so I would invest it in my business.
Are you ready for Affiliate Grand Slam Bucharest and SiGMA17?
I’m always ready to meet new people and understand their perspectives. I am where I am thanks to what I learnt from the experiences people shared with me during these conferences for the past 13 years and I cannot afford to skip any.
|Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.
||Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?