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Meet Christophe Sikita owner of Slots4play and Slots4play UK

We met Christophe Sikita, owner of Slots4play and Slots4play UK, for an interview about his company and thoughts about the industry.

Hello Christophe, how are you?  Are you ready for SiGMA17 ?

Hi Marius, yes, I am ready!

How did you come to enter the online gaming space and set up your company?

I was always interested in gambling and was advised by a friend to form the company.

Can you tell us a little about how your company business is structured?

It is a relatively small company, comprising of 2 full time developers, 1 full time writer and 1 full time social media coordinator.

With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?

No, not surprised at all.

A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?

I have considered it, but still undecided… Well I think not. Affiliate business is taking a lot of my time so the final answer is NO

Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?

Reviews, Promotions, Releases, Strategies and Tips and Updates.

Which markets do you focus on and do you see any potential in the emerging markets?

UK, Europe and USA.

How do you find UK market and competition?

UK market is indeed competitive, especially with more new casino sites being released every year. It’s not easy to stay up to date, but we’ll manage anyway

How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?

I’m focusing increasingly on unique content to rank organically and, to be honest, I don’t really care much about Google updates.

Are there any exciting plans in the works that you can tell us about?

Not really… I am preparing myself for a long holiday – that’s all about it, haha!

What is the main thing that you’d like SiGMA readers to know about your sites?

Well, if they do look for a long partnership then that’s all they need to know, I am open and looking forward to meet trustworthy and long-term partners!

What challenges and opportunities has the move to mobile presented you with?

Great chance to increase player database and income, haha!

What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?

Having to focus on What I do now, trying not to get angry at some affiliate managers, watching my income grow.

What two pieces of advice would you give to any new affiliate starting today?

The first one will be: Be Patient. It takes time to do it properly and focus on one aspect of gaming and go for it.  The second thing will be: Don’t believe all the crap you read on the Affiliate Forums.

Do you play slots and what would you do with 1 million Euro from jackpot winnings?

Just managed to quit haha, but I don’t know… I’m a simple guy, trying not to get much attention on me, haha!

Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.
Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?

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