“You must really burn for what you do and be patient, set a goal and be prepared to work hard to reach your goal.” We met Magnus Lovbrand from Connecta Media Link.
Hello Magnus, how are you?
Hi Marius, I’m fantastic, thanks for asking.
How did you come to enter the online gaming space and set up your company?
I’ve always been interested in games and especially casinos. Me and my brother drove land-based restaurant casinos in the late 1990s, but with the regulations of that industry in Sweden, we decided to go further with other projects. But I never let down the idea of running my own casino, so without the experience of building websites and not knowing anything about SEO, in 2011/2012 I started my first blogs about casinos and their bonuses. It was first like a hobby. By the end of 2014, I registered the domain that would be one of the best of all the domains I ever had: newcasinofreespins.com.
In November 2016 we sold the business with all the sites and domains, so we will start up a new business in Summer 2017 and one of the new sites we are launching is free-spins-online.com. The new company is called Connecta Media Link.
With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?
No, I’m not surprised at all.
A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?
No, we have not tried this, but you never know what’s going to happen in the future.
Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?
Yes, we will continue to focus on delivering unique content, we will keep following and comparing all the old and new casinos that are being added to the market.
Which markets do you focus on and do you see any potential in the emerging markets ?
As I said, we have had a “time out” from the industry now, but we will focus on the UK and the Nordic countries.
How do you find UK market and competition?
The UK market is a very interesting market and we think it still has a lot to offer in the future.
How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?
At every major Google update, probably most affiliates are on hunches what’s going to happen with their domains, but as we see it, we know it’s very difficult to rank number one year out and year in, what’s required is simply to focus on unique content and to work hard to maintain the positions you have.
Are there any exciting plans in the works that you can tell us about?
We have a lot of different plans for the future. What we are planning at the moment is to build a new company with several partners, and soon we will also be able to launch several new websites in casino and sports betting.
What is the main thing that you’d like SiGMA readers to know about your sites?
Our new sites will be packed with the latest casino offers like bonuses, free spins and of course there will be unique bonuses.
What challenges and opportunities has the move to mobile presented you with?
All websites we build are customized for all mobile devices and it is a must to survive in any online market.
What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?
The biggest challenge is to build strong SEO for our new domains as well as being able to meet stronger competition in the industry.
What two pieces of advice would you give to any new affiliate starting today?
As new in this industry, you must really burn for what you do and be patient, set a goal and be prepared to work hard to reach your goal.
Do you play slots and what would you do with 1 million Euro from jackpot winnings?
Yes, of course, I play slots, both to test new games and to write reviews about them but also because I think it can be entertaining.
If I were to win 1 million Euro, I would invest the most of it in gaming companies on the stock market.
Are you ready for the Romania Affiliate Grand Slam 2017 and for SiGMA17?
We are looking forward to Affiliate Grand Slam Romania and SiGMA, it’s always fun to meet new and old friends in industry, it’s going to be fun now that we’ve had an “time out” from the gaming industry.
|Relive the highlights and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.
||Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?