“Be innovative and don’t waste time trying to copy other business models. It won’t work”. We met Pablo Benrey, Co-Owner of Affiliedge.com – check what else he has to say about his company and the growing competition on the market.
Hello Pablo, how are you?
Hi Marius. I am doing well. I can’t complain.
How did you come to enter the online gaming space and set up your company?
Back in 2007 I was working as an employee for a lead generation company within the industry and it didn’t take me long to understand that this was the path I wanted to follow.
Can you tell us a little about how your company business is structured?
The work is basically distributed between our two companies. One running the traffic acquisition operation and the second one managing the network and the websites.
With the recent wave of consolidation, mergers and acquisitions of affiliate sites, are you surprised at all of the changes happening in the industry?
Not at all, every single market has its peak time when it is easier to profit, but once the market settles down only a well established business can remain competitive.
A number of your competitors have gone down the real money operator route, and tried their hand at white labels. Have you also done this?
We have thought about it more than once but for now we think it is better to keep doing what we are good at. However, we might explore this channel later down the road.
Developing unique content is a key pillar of your strategy. What will be your primary focus on this front over the next 6 months?
I truly believe we should offer our costumers added value and that’s what we will keep on focusing at.
Which markets do you focus on and do you see any potential in the emerging markets ?
With most of the European countries being regulated I believe this trend will spread to the entire world and it will force us to globalize our business and operate world wide.
How do you find UK market and competition?
UK is one of our core markets and it is definitely our intention to grow there.
How have Google’s algorithm updates affected the way you go about traffic generation, SEO and content at your company?
We believe content quality and user experience are the key for good traffic and that’s what we focus on in each of our projects.
Are there any exciting plans in the works that you can tell us about?
We are always on the move and we are working on a few new prospects. I will give you inside info when it will be possible.
What is the main thing that you’d like SiGMA readers to know about your sites?
Well, I would like them to know www.affiliedge.com is a great business alternative for both publishers and advertisers.
What challenges and opportunities has the move to mobile presented you with?
Mobile is the present and for us it is already a major part of our strategy and development.
What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?
Remaining competitive while globally expanding will be the key to success.
What two pieces of advice would you give to any new affiliate starting today?
Be innovative and don’t waste time trying to copy other business models. It won’t work.
Do you play slots and what would you do with 1 million Euro from jackpot winnings?
Not really, but if I hit the jackpot I will probably invest in….
Are you ready for Affiliate Grand Slam and SiGMA17?
I am looking forward to Affiliate Grand Slam Bucharest and SIGMA17. Last year was great both on the business and the networking sides and of course pleasurable as well. Hope this year will be even better.
|Relive the highlights from our last show and stay tuned for this year’s SiGMA. Watch out for what we’re branding as the ‘iGaming Village’ this year.
||Are you an operator looking for top affiliates? Are you a top affiliate looking for a nice treat with like-minded affiliates playing at the same level?