We met Stefan Stamgren from Betsmart.se for an interview about the company and working as an affiliate.
Hello Stefan, how are you? Are you ready for the Summit of iGaming in Malta 2017?
Hi Marius, I’m fine thanks! I’m really looking forward to Summit of Igaming at Malta. I haven’t been at the conference before but I have heard many good things about it. The weather in Sweden in November isn’t that good so that’s another good reason to go to Sigma ’17.
How did you first enter the online gaming business?
Well me and my friend Robert started to do some basic HTML coding back in 2007. We were not aware of SEO at that point and when we created the site Betsmart.se we were amazed the people actually found it. Somehow they did and after a while we started to earn some money. Three years later we quit our jobs and started to work full time as affiliates. That was a great day!
Can you tell us a little about how your company business is structured?
We are four people today working full time with our sites. We do most of the work ourselves but hire for some tasks that we don’t have time to fix. We work from home but we are structured and have a clear agenda so we know what we should do every day.
How do you find Scandinavian markets and competition?
I find the Scandinavian market still is great to work with. Well the competition is a lot tougher now, then it has been the last couple of years. When we started 2007 it was a whole different story. Now it is BIG competition but I still think there is a good possibility to earn money if you are dedicated and patient.
What do you see as the biggest challenges ahead for your business and the wider affiliate sector in 2017?
Well most of our business is still in Sweden and it will most likely be a regulated market 2018. If so we hope that it is still possible to make money as an affiliate. If the regulation means a lot worse situation for Swedish affiliates we will have to adapt and that could be a huge challenge.
What two pieces of advice would you give to any new affiliate starting today?
Well first of all I think it’s wise to start small and not take so much costs before you earn any money. If it fails you have only lost your time. I also think you need to learn basic HTML and basic SEO. If you do you have a good chance of finding your own way into the affiliate business.
Do you like slots or sports betting?
I like sports betting a lot more then casino and slots. The main reason we became affiliates were the fact that we like to bet on sports. Today I don’t have time to bet so much but I still like it.
When I play casino it’s mostly black jack and roulette. If I play slots it’s almost always on a jackpot slot.