SiGMA talks to Infiltrend, the company that connects brands and influencers together
Infiltrend is one of the startups taking part in SiGMA Startup Pitch. Infiltrend is an influencer-marketing platform that allows iGaming brands to team up with influencers. The company’s technology provides them with the tools to run campaigns which their platforms will in turn track whether shared across blogs or social media platforms.
What is your company’s unique differentiating idea?
Infiltrend is a dedicated influencer-marketing platform and agency, designed to bring brands and influencers together. We make it easy for brand to discover and link with multiple industry influencers and bloggers on one easy-to-use and effective platform. Once connected, brands gain access to the tools needed to create successful marketing campaigns. Then, Infiltrend’s influencers will transform each campaign into dynamic content that’s shared among their audiences. Once shared, we’ll track the campaigns and provide you with the data to show how well the synergy has worked.
We work with influencers who have popular blogs but also strong social media profiles. Infiltrend will track any campaigns and branded content shared across their blogs and social media platforms – this could include Facebook, Twitter, Youtube, Instagram, and Snapchat.
At Infiltrend, we then measure and track content across all the outlets our influencers work on.
Who are your main competitors?
Our platform is built to stream-line influencer marketing. Influencer marketing can be carried out without a platform or agency such as ours. However, we provide the technology to ensure that this form of marketing is measurable and tracked. Thus, influencer marketing carried out by a brand itself, without a platform like our is competition. We also appreciate that within the iGaming, affiliate marketing is more popular than influencer marketing as a term. Within that, there are several popular operators. Infiltrend is therefore introducing a new term, a new form of marketing, which is often compared to affiliate marketing, we are going against the grain.
What differentiates you from your competitors? Specifically, what do you provide that is currently not available in the market or how do you differ from your competitors?
Our largest invest will always remain technology. We want to continually offer the best product features to allow brands to implement influencer marketing in the most effective way. We keep abreast of all social media platforms and social media platform updates to ensure our technology is well suited to these. We have created the Infiltrend Toolkit, and innovation will be crucial to our toolkit being a needed product.
Our investment will also ensure that the analytics we provide is displayed in an easy to understand way. Following each campaign, it has to be obvious for both the brand and the influencer to understand whether the synergy worked well. Separate to the above, our platform also offers a solid influencer network. We have and will continue to partner with influencers who match the iGaming industry. We will even work with influencers who have a strong brand built around lifestyle and thus products like sports, bingo and lottery can easily be integrated.
Finally, we are proud to have created a platform, where a brand need only one login and is then able to access our Toolkit as well as giant pool of influencers. For the influencer, they too are able to connect with multiple brands and therefore expose themselves to multiple branded content opportunities all through one login.
What milestones or tangible traction have you achieved to date?
Our platform has only been really ‘ready’ for the last 3 months. We have been in development for a year, however, in the last 3 months we can comfortably say that phase one of development is complete. Therefore, our milestones to date are limited. We have, however, noticed that in the last three months we have been promoting our brand throughout network and have received very positive comments, proposal requests and meetings. These milestones are not tangible yet. However, through these conversations we have been able to get an understanding of some updated the platform required and were able to implement them. Without feedback we may not have noticed and in fact, we are already planning our second phase of development.
Please explain your objectives for participating in SIGMA Pitch Event.
Through the Pitch Event, we are promoting ourselves within the iGaming industry. Our platform can work in any industry, however, due to the experience of the team in iGaming, we have chosen to focus here. Furthermore, this will solidify our brand name within the industry. I am also looking for mentors, advisors and eventually full-time developers which I feel the event be an introductory network towards.