Colombia has issued its 15th online gambling license to a local subsidiary of Meridian Gaming
Colombia’s Coljuegos gaming regulatory body revealed that it awarded its latest online gambling license to Meridian Gaming Colombia SAS, which plans to offer sports betting via its website.
The Malta-based Meridian manages both B2C and B2B operations in Europe and began expanding into South America, Africa and Asia in recent years. In addition to online operations, Meridian also runs over 600 retail betting points of sale globally via its Bet Shop Manager product.
This is the third license that Colombia has issued this month, and it looks like it won’t stop there. Coljuegos president Juan Perez Hidalgo predicts that the market will have 17 approved online licensees before the end of the year.
It has been a successful week for the industry in in terms of American ventures. Just this week, Esports Entertainment announced that it has achieved affiliate marketing agreements with 34 esport teams across Central and South America.
Meanwhile, the effort to confine Colombian bettors access to internationally licensed gambling sites appears to be accelerating. Last week, Coljuegos announced that its blacklist of unauthorised gambling domains had hit 1,805, thanks to cooperation with the Ministry of Information Technologies and Communications, the Police Cybernetic Center and local internet service providers.
The number of blacklisted domains has surged rapidly since Coljuegos first identified around 325 offending sites prior to the launch of Colombia’s regulated online market. The dubious honour of the first officially blocked site went to the Curacao-licensed Play2wincasino.
A great deal of the revenue generated via Colombia’s online gambling licenses is distributed towards local healthcare projects. In late 2016, Colombia became the first South American jurisdiction to formally authorise online gambling.
The country issued its first official online license the following June. Up to now, Colombians have opened 1,267,018 accounts with its online licenses according to Coljuegos.
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