FC Barcelona’s Lionel Messi partners with Hard Rock International to mark 50th anniversary of the brand
Hard Rock International marked its 50th anniversary by signing on one of the biggest names in football history, Lionel Messi, as its new brand ambassador for the next 5 years.
Under the new partnership, Hard Rock has revealed a new collection of merch in spired by the new brand ambassador himself, which will be available in all its stores and online shops.
Messi shared in a statement:
I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment – its 50th anniversary!
Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a history of teaming with music legends.
Messi and Jim Allen, Chairman of Hard Rock International, consummated the agreement via an original gift exchange, where the new ambassador offered Allen a signed replica of his golden ball in exchange for a customised electric guitar.
A replica of the guitar signed by the football star will be displayed at a Hard Rock property to be announced soon.
Jim Allen shared:
Over the past five decades, the Hard Rock brand has grown to become one of the world’s most recognisable and beloved brands, with a Cafe, Hotel or Casino located in 68 countries,
As we reached our 50th anniversary milestone, we knew that we needed to partner with an icon to help us celebrate in a new and unexpected way, and there was no better choice than the legendary Lionel Messi.
Source: Insider Sport
SiGMA Roadshow: Next stop Germany
Join us virtually for two engaging hours bursting with insightful conference content and new business opportunities. These unique, interactive, virtual mini-conferences will take place in a different country every month. The stop of next month will be Germany, join the conversation. We'll be covering various topics from localisation of content to regulation trends. Register now!