Moplay to replace MarathonBet as betting partner of top team
MoPlay are aiming for the big leagues after replacing MarathonBet as the global betting partner of English football giants Manchester United.
Via a multi-year deal, Addison Global-owned MoPlay will be joining forces with United to generate exclusive content for fans. The company will also work alongside the club on co-branded activations around the world.
Juergen Reutter, chief executive of MoPlay, said working with what it regards as the “biggest sports club in the world” will help the new brand gather momentum.
“We are immensely proud to partner with what we regard as the biggest sports club in the world,” Reutter said in a statement. “Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map.
“We look forward to working closely with the club’s vast array of talent – from all areas of the organisation, on and off the pitch – in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe.”
MoPlay's sports, casino and games range was launched just last June, and is powered by SBTech’s Chameleon360 iGaming platform. During its release, the firm stated that it was not aiming for the Fifa World Cup market, but was already looking at the start of the English Premier League season, which begins this weekend.
MarathonBet had been United's global betting partner since 2015, with Bwin filling that position previously.
Simultaneously, Betfair will now be at an advantage from branding placement both on the LaLiga side with Sevilla’s shirt sleeves, and on the front of players’ training jerseys for the 2018-19 and 2019-20 seasons.
Under the terms of the agreement, Betfair will also become the official betting partner of Sevilla.
Gabriel Ramos, vice-chairman of Sevilla, said: “Betfair and Sevilla seal today this hugely important alliance built on confidence and loyalty. We're sure that together we will be stronger in conquering the future.
“This partnership is destined to bolster ambitions for today and the future.”
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