Making the gambling world more transparent
Words by Jonas Kyllönen
The world of gambling affiliation has looked the same since it took off roughly 20 years ago. Let’s not talk about ranking in the SERPs, but instead, focus on the actual service provided by casino comparison sites. Sure, SEO has changed immensely over the 2 decades, but the service provided by casino affiliates has remained largely unchanged.
We’re all familiar with it: a neatly constructed website with lists and lists of casinos that are rated by the affiliate. 9 times out of 10 the rating is based on the deal with the operator rather than the actual quality of the casino site.
Sure, there are some who highlight sensitive information such as wagering requirements, but only in the briefest sense. We haven’t seen a single casino comparison service that clearly outlines the hidden T’s & C’s, until now.
Helping players around the world to find what THEY want
We recently reported that a new affiliate is taking the market by storm. We produced an article about Mr. Gamble going live in the UK and in Canada recently, and we also know that several other markets are on the way. The reason it’s so exciting is because of their approach to guiding casino players.
The affiliate is clearly labelling intimate details and hidden Terms and Conditions for casino bonuses. They’re also the only affiliate that’s considering Responsible Gambling measures when rating a casino site. It’s not all about the bonuses since the really good casinos have so much more to offer. Finding the biggest bonus shouldn’t be something the player should strive for, according to Mr. Gamble. Instead, find the most beneficial bonus. If players are looking for Pay N Play casinos or casinos without wagering requirements, all they have to do is apply their own choice of filters.
Players from all over the world can benefit from the unique approach that CashMagnet is taking with their site “mr-gamble.com”, making the gambling world a lot more transparent while helping players get more for their money.