NBA announced a partnership with the sports book operator
William Hill has reached an agreement with one of the most relevant sports competitions in the world. Thanks to the deal the NBA will provide the British bookmaker with official NBA betting data, as well as the permission to use league marks across its platform all around the United States. They will also be promoted in the competition's official social media platforms, website and app.
At this time, one out of every four bets placed in the United States is done through William Hill, making them one of the most important companies that have led the country’s expansion of legal betting.
Scott Kaufman-Ross, NBA Senior Vice President, Head of Fantasy & Gaming said: “William Hill is a globally respected brand that has set an early standard for sports betting in the U.S. market. We are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to our fans.”
It’s the league’s fourth sports betting operator deal. The financial terms of the deal that both sides reached on Wednesday haven’t been made public.
“We are proud of this creative partnership that benefits our customers and our partners nationwide while promoting legalised wagering on NBA events. The NBA has been a leader in recognising the benefits of a legal sports betting market,” said Dan Shapiro, Vice President of Strategy & Business Development of William Hill US. “We expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams."
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