Aug 1 / 2018
Latest News / Sports

NBA makes history by partnering with sportsbook: MGM

The NBA made history on Tuesday, becoming the first major professional sports league in the United States to pen an agreement regarding sponsorship for sports betting. Adam Silver held a press conference in New York announcing that his league had agreed to the multi-year deal with MGM Resorts International.

SiGMA iGaming NBA makes history by partnering with sportsbook: MGM
NBA is now the first major professional league to partner with a sportsbook.

MGM will be able to use “NBA and WNBA data and branding” in its sportsbook offerings, according to the NBA.

According to a report from ESPN’s Darren Rovell, the deal is thought to be worth $25M over three years. Via ESPN: On Tuesday, commissioner Adam Silver announced that the league struck a deal with MGM that will give the gaming company rights to use league highlights, names, logos and its direct data feed, as well as exclusively market itself as the official gaming partner of the NBA and WNBA.

Industry sources seured the deal to be for three years and at a minimum of $25 million.

More significantly, MGM will now have access to direct data from the NBA and WNBA. Moreover, MGM will be allowed to use NBA logos and highlights in their sports betting products, including its app. It doesn’t seem that the deal should do much to affect the day-to-day activities of bettors.

This partnership comes just months after the landmark Supreme Court decision in May that could forge the path towards sports betting being legalised in dozens of states across the country. Presently, sports betting is only legal in Nevada, New Jersey and Delaware. Five states, however, including Mississippi, New York, Pennsylvania, Rhode Island and West Virginia have recently passed bills that should soon legalise it.

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