Company enters African market with E-Lite, the Company’s B2B content distribution platform
Nektan plc has announced its entry into Africa using E-Lite, the Company’s B2B content distribution platform. Africa is an emerging, rapidly growing market and is one of a number of regions that Nektan is targeting as part of its global expansion strategy.
Following a quick and seamless integration of Nektan’s B2B platform E-Lite, two of Africa’s leading gaming companies, Betika and BetLion, have complemented their sports offering with the integration of hundreds of HTML5 developed slots and table games, now available via Nektan’s E-Lite platform across all desktop and mobile devices. Both operators have significant presence in Africa and are amongst the seven Kenyan operators who had their licenses renewed by the Kenyan Betting Control and Licensing Board (BCLB).
The launch into Africa marks another important landmark for Nektan’s fast-expanding and higher margin B2B division, which is attracting operators from across the globe with its leading proprietary technology platform and cutting-edge casino content. Nektan’s B2B division maintains an extensive pipeline of partners across multiple jurisdictions and emerging markets such as Africa.
Gary Shaw, Founder and Executive Director at Nektan, said: “Africa is an emerging market that is rich with possibilities and presents us with opportunities to build our international expansion. As we continue to grow Nektan’s B2B software division, deals such as this highlight how our proprietary technology is fit for purpose in emerging markets all over the world.”
Jaydeep Chakravartty, VP Commercials, at Nektan, said: “We’re thrilled to launch our E-Lite platform in Africa. As a nimble technology provider, we are able to efficiently integrate our content into large scale operator networks across the globe. Betika and BetLion will now be able to offer their customers a wide range of increasingly popular casino games.”