Nektan forges multi-brand partnership with Traffic Label

 New online casino sites launched

Nektan will partner with affiliate network Traffic Label to launch a multi-brand deal. As part of the agreement, 3 new online casino sites have been launched.,, and are now live on the gaming software provider’s platform – Evolve. was the first to benefit from Nektan’s seamless integration, going live within 8 weeks from the contractual agreement. Five additional casino sites will come to fruition in the second half of 2018.

As part of the platform provider’s end-to-end white label services, the sites are supported by content from the industry’s leading developers, with Nektan handling all its back-end functions including regulatory approval, account management, and CRM activity.

The deal allows for potential growth, with the opportunity to launch additional brands in the coming years. Expansion is already underway for Nektan - the company recently appointed a new Chief Operating Officer for both its White Lable and B2B divisions.

Claire Osborne, Commercial Director at Nektan, said: “We’re thrilled to have partnered with Traffic Label. This deal strengthens our multi-brand growth strategy, built around our partners having the ability to launch multiple casino brands quickly and efficiently under one seamless platform and reporting structure.

“Through building a network of brands, Traffic Label is now able to maximise its marketing opportunities, while reducing its cost per player acquisition.

“We’re looking forward to developing our relationship with Traffic Label further with the launch of new brands planned for this year.”

Oded Keinan, Director at Traffic Label, said: “When launching our new sites, we enjoyed a smooth and seamless process thanks to Nektan’s proprietary technological framework.

“Their ability to manage back-end operations gives us the opportunity to focus on our core strengths of driving traffic whilst giving players an extensive portfolio of slots and live based games.”

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