Deal with Addison Global's MoPlay brand to access E-Lite platform
Nektan has added another leading operator to its growing B2B E-Lite platform. Addison Global, the creators of MoPlay, have partnered with Nektan to access its portfolio of industry-leading casino games via Nektan’s proprietary E-Lite content aggregation platform. Launched in August 2018, MoPlay is the global betting partner of Premier League clubs, Manchester United FC and Watford FC.
Nektan’s B2B content distribution platform, E-Lite, provides gaming operators with more than 700 of the industry’s most cutting-edge, mobile-ready HTML5 games content, including titles from PGSoft, Habanero and Yggdrasil. E-Lite also offers operators an advanced suite of promotional tools, including free spins, which can be configured across all games via the E-Lite back office. The integration with the E-Lite platform will see MoPlay significantly boost its casino offering, providing its players with a more feature rich and diversified gaming experience.
This latest integration to the E-Lite platform is another example of a global gaming provider using Nektan’s proprietary technology to deliver premium content to its growing global player base.
Jane Ryan, Chief Operating Officer for B2B at Nektan, said: “Nektan’s speed of integration, wide range of premium and exclusive content, and next-generation promotional tools are making us the go-to supplier for high-growth global operators. We are thrilled to have partnered with the industry’s rising star, Addison Global and its MoPlay brand, kick-starting what is sure to be a prosperous and successful journey for them within the igaming industry. Our feature-rich content from the world’s best-in-class game providers, will ensure MoPlay delivers its players the best possible mobile gaming experience to ensure its ongoing commercial growth and success.”
Juergen Reutter, CEO at Addison Global, said: “As a new brand within the industry, it is imperative that we offer our players a rich variety of the industry’s best games to cater for all preferences. The integration onto Nektan’s E-Lite platform will help us expand our offering and will be one step further in our ambition to be a recognised global player in this sector. We have really enjoyed working alongside Nektan, forming a close relationship with the team while also experiencing a fast, smooth and seamless integration.