Premium gaming solutions supplier NetEnt has announced that it will be introducing its offering in the Latin American region via an extension of its existing agreement with Codere; a Spanish gambling operator.
NetEnt has repeatedly pointed out that expanding into regulated jurisdictions has always been a crucial part of its growth strategy. The Mexican regulated online gaming market is set to become the latest to have the Swedish supplier’s games and solutions launched in, as well as the first one in the Latin American region.
Codere is a leading gambling operator in Mexico which operates in both the land-based and digital segments of the industry. NetEnt will be able to go live in the country via its partner’s licence.
The Mexican iGaming market, as well as the markets in other Latin American jurisdictions, have become particularly attractive to major gambling operators and service providers across the globe, holding great potential for profitability.
In a press release, NetEnt Americas LLC Managing Director Björn Krantz commented on the latest announcement, saying that they are very excited to be going live in Mexico with their partner Codere. He added that the agreement marks an important milestone for the company, particularly its entrance into the Latin American online gambling market.
Mr Krantz expressed confidence that NetEnt will be able to support Codere’s growth in Mexico’s online casino segment, and that local players will enjoy their gaming content.
The two companies first shook hands on a content distribution partnership back in 2015, when NetEnt was looking to enter the Spanish regulated market. A selection of NetEnt’s online casino games went live with the major gambling operator later that year.
Apart from its land-based and online presence in its domestic market as well as in Latin American regulated jurisdictions, Codere is also a leading gambling operator in Italy.
NetEnt’s announcement about entering Mexico comes merely days after the Swedish provider launched its Christmas-themed gaming title, Secrets of Christmas – a 5-reel, 25-line, 3-row slot which features funny and colourful symbols and exciting bonuses which capture the spirit of Christmas and create a festive atmosphere for players.