Betsoft signs multi-year content partnership with historic Belgian casino Golden Palace
Industry-leading casino content developer Betsoft Gaming has signed a strategic content agreement with Golden Palace, Belgium’s largest and most historic casino brand.
The multi-year partnership is all-encompassing covering every Betsoft game regulated by the Belgian Gaming Commission, and providing for the integration of new, innovative content over time. Golden Palace was founded in 1963 and is the largest land-based casino operator in Belgium, with 45 gaming halls. The company was also the first Belgian operator to be granted an online licence, entering the iGaming sector in 2011.
Since that time the Golden Palace website has attracted players from across the country with its blend of modern, creative branding and uncompromising professional service. Today, Golden Palace employs more than 350 staff, helping the company to carry through its peerless reputation from land-based casino to online.
Francesca Raniolo, Sales Executive at Betsoft, said: “With more than 55 years of experience, Golden Palace knows what it takes to satisfy and support players – both online and offline. At Betsoft, we strongly believe in creating games that celebrate the legacy of the casino industry, while also taking full advantage of mobile and desktop technology to deliver new experiences. We are thrilled to have the opportunity to share that vision for cinematic gaming with Golden Palace’s loyal players.”
Anne-Laure Bousseau, Head of Online at Golden Palace, said: “We foresee a long-lasting partnership with Betsoft, and our goal is to integrate every new game on www.goldenpalace.be. We can be confident in advertising Betsoft’s content to our players because we believe their quality and user experience are second-to-none. We know that this relationship will provide our audience with a range of new ways to play.”
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