EveryMatrix, Malta-based SiGMA15 exhibitor, has announced the launch of Kaboo, the newest brand of Betit Group.
Kaboo.com is the 3rd brand of Betit Group, after Thrills Casino and SuperLenny Casino. The producers put an emphasis on gamification and loyalty features which are meant to approach players looking for more fun, not just winning money.
Kaboo will be powered by EveryMatrix’s gaming and payment management system called GamMatrix, as well as its Web application protocol interfaces (APIs).
Ebbe Groes, EveryMatrix chief executive, commented: “Since we launched our Web APIs, EveryMatrix has become the delivery module of choice for operators who wish to swiftly leverage premium casino content from multiple suppliers but keep the flexibility of building their own front-end and thus owning the entire user experience,”
“The advice we usually give to operators is to set focus on the user experience at all stages from product design to implementation. In such regard, Kaboo.com is a perfect example and we are delighted to be taking it live via our Web APIs”, he added.
Tomas Bäckman, Betit chief executive, said that EveryMatrix’s Web API solution was crucial for developing and launching the offer in “such a smooth and rapid way.”
“Kaboo.com is mobile first and as such, built using the absolute latest techniques. Not only is it mobile first, it is fully responsive with a smooth transition between any device used such as mobile, tablet or desktop. The user will be met by a very good-looking casino experience and a casino adventure that will constantly evolve”, he added.