The pandemic has forced us to step back, take stock, and re-evaluate our position
It is undeniable that this unprecedented crisis will continue to have a hand in shaping the future face of this industry. Like many other companies out there, the pandemic has forced us to step back, take stock, and re-evaluate our position.
As we move forward it is evident that this is actually no bad thing, postponing our inaugural June 2020 Asian show to May 2021, has given us 12 extra precious months to curate our portfolio and expand outside our comfort zone.
And despite experiencing turbulence, the industry is still hungry for growth outside of Europe’s saturated markets - an increasing appetite for growth in Asia and LatAm promises to open doors to lucrative new markets. As a result, our inaugural summit in Asia has almost sold out and plans to explore a digital conference focusing on LatAm have come to fruition.
Plans to regulate gambling in South America have been brewing for some time, and as this sleeping giant wakes up, we’re focusing our efforts on Brazil, with the Sao Paulo region in Brazil serving as an anchor city for our September launch.
It's also high time that we bring our two shows (SiGMA and AIBC) closer together and allow both sides to learn from one other. The two sides stand to benefit by having both shows held together under one roof on the same dates.
It is now more vital than ever to stay connected and keep informed. The time is right to cement new and existing relationships between global gaming and tech industries through a united front in the face of shared difficulties.
About SiGMA Europe:
SiGMA Europe will take place on February 16-18, 2021. Europe remains a leading market for gaming, making this the perfect opening gaming show for 2021. Join us for the 7th edition of SiGMA at the MFCC - Malta Fairs & Conventions Centre, and explore how you can benefit from being a delegate, a sponsor, an exhibitor or a keynote speaker.