NHL deepens legal sportsbook ties with latest partnership

PointsBet enters new agreement with the NHL, with the National Hockey League acquiring an equity stake in the sportsbook

The National Hockey League (NHL) has added PointsBet to its portfolio of sports betting partners after agreeing to own an equity stake in the sportsbook.

A partnership like this is not the first of its kind as the NHL has partnerships with betting companies including:  

  1. William Hill,
  2. FanDuel Sportsbook 
  3. MGM resorts

However, the partnership of PointsBet is the first were the NHL has actually acquired an equity stake in the company. This type of deal is the first of its kind since the PASPA fell in May 2018.

According to NHL`s latest agreement with PointsBet, the NHL will benefit from 43,103 in shares issued to them which are valued at €500,000 based on an average 20-day cycle as of February 2021. The shares are due to be released in several instalments over a number of years. 

PointsBet and NHL agreement - SiGMA NEWSMoreover, this partnership between the NHL and PointsBet was highly influenced by the sportsbook’s NBC partnership as well.

PointsBet had agreed to a multiple year agreement with NBCUniversal which included $393 million in promised marketing spend and more than 66 million in PBH options to the NBC.

It is fair to note that the NBC and the NHL are closely coupled as the two entities signed a 10-year deal worth in the region of $2 billion that comes to an end after this season.

This is not the only big deal that PointsBet have been involved in recently. The sportsbook has also announced a strategic partnership with Shaquille O'Neal for their Australian operations.

O'Neal will be the face of the sports betting operator throughout 2021 as part of their brand campaign in Australia. The HOF will cover television, digital and social media marketing campaigns.

Source: Legalsportsreport

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