Swedish horse trotting veteran, ATG, signs content deal with Nolimit City
Nolimit City spearheads another finalised deal with the announcement of their latest partner, AB Trav och Galopp (ATG), Sweden’s leading horse-trotting entity with a recent roll out of their online casino and sportsbook presence. An RFP proposal was submitted by Nolimit City which lead to the Software Provider being selected as one of the latest additions to ATG’s growing casino portfolio.
A Swedish house hold name for over 45 years, being founded in 1974, ATG are the leading horse trotting entity, having adopted a recent strategy to expand towards a full offering of a casino and sportsbook experience, thanks to the recent revamped state gambling legislation put into effect in the beginning of 2019. ATG has grown to a monumental rate and has become one of the nation’s leading online gambling brands.
The deal is announced as the two are targeting an immediate integration in-light of high interest by both parties to offer players new content on ATG’s online site. The full games portfolio by Nolimit will be presented on ATG’s casino offering, including the latest May 2019 hit release ‘Tombstone’, which has caught the eye of several operators and players alike.
Malcolm Mizzi, Commercial Director at Nolimit City, stated: “It’s a great honour to be part of the selection process and to have been considered in the first place. ATG has clear dominance in the new race to becoming the local leading operator following Sweden’s legislative gambling laws. To be part of their casino offering during this period of growth is something quite epic for us”