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Norway and the Authentic Gaming deal breakthrough

Authentic Gaming and  Foxwoods Resort Casino announced their future collaboration

Norwegian live games operator Authentic Gaming has announced a landmark deal with US-based Foxwoods Resort Casino. It is a landmark move that will allow Authentic Gaming to stream live roulette games straight from the floor of the fifth biggest land casino in the world, giving European players a live gaming experience previously inaccessible to them.

Jonas Delin, CEO of Authentic Gaming, emphasized the firm’s commitment to providing novel and interesting gaming experiences for players, stating that it has been their vision from day one to stream live games from the world’s most exciting land-based casinos.

What will this deal mean for European players?

For the first time, European players will be able to play live dealer roulette from America’s largest casino resort. Authentic is touting the experience as unprecedented, emphasizing that players will also enjoy footage from the casino, taking them on a virtual journey. However, this deal also points to a larger shakeup in the Norwegian market, which has been notoriously restrictive until this point. It points to a liberalization of the market, which in turn will spur competition and innovation as competitors try to outdo each other.

Many involved in the Norwegian online casino industry agree that it is long overdue a shakeup and are welcoming the news of this deal.

What does this mean for European operators and affiliates?

Naturally, this will only affect operators and affiliates connected to casinos which opt to promote Live from Foxwoods. LeoVegas is one such casino, since Authentic Gaming is actually a subsidiary of LeoVegas AB. Both operators and their affiliates will have access to a large library of marketing material which will help them attract new players seeking a novel gaming experience.

If the product lives up to the hype, there’s lots to be excited about as an operator or affiliate promoting this product, then.

How does this deal reflect on Authentic Gaming?

This is a huge step for Authentic Games, and speaks volumes about its relative position in the overall live games market. Facing stiff competition from other European live games operators like Evolution Gaming, this deal indicates that Authentic Gaming means business and is vying for the top-spot in the industry. It is also clearly in alignment with the stated direction the company wants to go, which is offering a blend of local destinations and international, exciting casino destinations to its live players.

It remains to be seen how competitors will respond, but for now it’s a significant victory for Authentic.

Who are Foxwoods and why is this such a big deal?

Foxwoods is the largest casino resort in the USA and the fifth biggest in the world. The Foxwoods resort casino is over 9 million square feet of games, restaurants, shopping, and entertainment. It is rumoured that operators will also offer the chance to win trips to Foxwoods in America as part of the effort to market the new live games experience. The deal also works in Foxwoods’ favour, allowing the brand unprecedented penetration into the European market.


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