Oddspedia Ramps up presence with 2021 media campaign

Oddspedia.com has established itself as one of the hottest portals for sports fans and bettors

Recently the Oddspedia brand is seeing a wider based advertising push, with existing digital media campaigns on Social Media, Youtube and now TV as well.

Oddspedia shared it will diversify its marketing mix and start working into traditional media channels, such as TV advertising to achieve bigger outreach.The website has already secured high-level airtime, as it will appear on La Liga’s champion Real Madrid matches for the remainder of the 2021 season.

Oddspedia will be featured on the pitch side boards for the home games of Real Madrid, including the upcoming El Clasico on April 11th when Los Blancos meet Barcelona in one of the most exciting matches of the year.

The broadcasts will see Oddspedia.com on perimeter advertising boards at Estadio Alfredo Di Stefano. The LED perimeter advertising uses cutting-edge digital overlay technology, permitting geo targeted broadcasts, thus helping companies like Oddspedia reach the right audiences.

The team sees TV campaigns with renowned sport clubs like Real Madrid to be very effective in bringing higher level recognition and immense value to Oddspedia's branding efforts.

Jan Möller - OddspediaJan Möller, co-founder of Oddspedia, said: “We are thrilled to have seized a unique opportunity to work with Real Madrid, a world-class organization, and one of the most successful clubs in football history. It’s exciting to have Oddspedia.com featured on the stadium and we certainly look forward to expanding these opportunities in the future. This also marks our first time we step beyond digital advertising, and I see it as a great way to kick-start 2021, with TV advertising being an additional platform to grow and engage our fanbase.”

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