ORYX Gaming, a Bragg Gaming Group company (TSXV: BRAG, OTC:BRGGF), has hailed the successful launch of its Leaderboards and Tournament tool after operators experience a huge spike in overall gaming activity, player engagement, conversion and retention rates
The ORYX Realtime Tournaments and in-game Leaderboards tool was introduced in May, enabling operators to set up slot tournaments, across multiple game providers, with a real-time data feed that allows players to track and compare their results with others.
Over a 10-day span, two different types of marketing campaigns were set up using the tool, giving away cash prizes and free round incentives. Operators immediately saw significant increases in bet size and player session length.
The total bets amount increased by 47% while the number of game rounds grew 51% and the number of players by 44%.
When including free rounds incentives to the campaign, the totals bets amount increased 184%, the number of game rounds by 207% and the number of players by 258%. The initial results were reported by two operators with the total number of players participating 10,192.
The ORYX Realtime Tournaments and Leaderboards tool is unique in many ways, starting from a real-time data feed, to its easy set-up, without the need for any integration and it effectively enables operators to create exclusive competitive environments where players not only want to win the game that they are playing but also against others.
This adds another layer of excitement and offers a great incentive for players to battle to win or return to a game where a tournament is running and adds another layer of excitement and offers a great conversion and retention tool for the operators.
Matevz Mazij, Managing Director of ORYX Gaming, said: “We’re thrilled to already see the results of our Realtime Tournaments and Leaderboards tool and how it can be easily used by our partners as a powerful marketing incentive that helps keep players excited, entertained and engaged while they are playing the games they love the most.”
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