The company aims towards global expansion while staying loyal to the Latin American culture
Market-leading B2B iGaming technology provider, Patagonia Entertainment, is rebranding as Salsa Technology to set the platform for its next stage of expansion.
Over the past seven years the company has grown to become the dominant force in Latin America and a global player in the iGaming market. This new identity incorporates the company’s dedication to globalization, localization and innovation within the iGaming world.
Latin American culture flows through the business today despite its global presence and the new brand stays true to the company’s unrivalled localised market knowledge. Salsa is synonymous with Latin America, whether the tasty sauce or lively dance and encapsulates the business origins, beliefs and philosophy.
The new brand gives Salsa Technology scope for accelerated growth. Game design was where it all began and the Salsa Technology rebrand is being complemented with the relaunch of the famous in-house design studio. This will see several innovative and immersive games releases, including the exciting Halloween Groove Bingo and the recent LatAm classic Jogo dos Bichos Praia.
Salsa Technology has already signed its first content partnership which will be announced on Monday 27th January 2020.
Salsa Technology’s CEO, Peter Nolte, said: “We’re incredibly proud of Patagonia Entertainment’s journey to this point and our rebrand gives us the platform to expand even further across the iGaming world. Latin American culture flows through the business today despite our global position. Salsa Technology encapsulates our essence perfectly and will help us deliver on our company vision of becoming the world’s best b2b developer of bespoke technology solutions for the iGaming industry.”
Salsa Technology’s Global Business Development Manager, Victor Arias, followed: “The Salsa Technology brand empowers our business and provides us with the catalyst for huge rewards. We’ve come a long way since launching Patagonia Entertainment and our future is incredibly exciting.”
About SiGMA Expo:
The iGaming summit SiGMA is setting its sights on Asia. Our ground breaking Asian iGaming expo will be held in Manila, on the 8th & 9th of June 2020. SiGMA's largest venue to date will bring together high quality conferences and content, premium networking opportunities, and luxury networking event. 10,000 delegates from across Europe, the US, and Asia are expected to attend, making this one of the biggest shows to unite East and West in the region. To become a part of the fastest paced Asian iGaming event, book a pass or sponsor & exhibit.
For those planning to attend SiGMA Manila, AIBC Manila and ICE Asia at SMX on June 8-9th, this is the buzzing business environment to be expected: