Malta event rounds up a successful year for leading supplier
Once again, this year’s SiGMA proved the perfect event for the industry’s best and brightest to congregate and round off a thrilling last 12 months for the sector. The last major event in this year’s gaming calendar always provides a great opportunity for Playson to meet with current partners, develop new relationships, and showcase the best of their offerings.
It’s been a very busy year for the supplier, having signed numerous deals with operators such as LeoVegas, Kindred Group and ComeOn, along with rising stars including SuprNation and TOPsport.
Along with joining forces with some of the biggest names in the industry, obtaining a Class II Romanian license from the ONJN, and becoming fully compliant in Sweden, 2019 has given the group a wealth of experience in how to swiftly enter into new regulated markets and has seen a burgeoning growth worldwide.
The output of Playson's development team has been constantly evolving this year, consistently delivering popular games. The biggest hit of the year was by far, Solar Queen. This top-performing slot has achieved the much sought-after goal of “stickiness” with leading operator partners. The classic-style game broke all in-house records for the number of bets and players.
The company tied up 2019 in the spirit in which it began, choosing December to introduce Red Chilli Wins - the first in their Funky Fruits series. Following the success of the Timeless Fruits Series, they decided to add another version with retro graphics and cutting-edge gameplay. The game has already proved incredibly popular with players and Playson plan to hit the ground running in 2020 as they introduce even more games to the series.
Just like all their games, it has access to their promotional tools. Requiring no integration, these features are an amazing way to keep players enthused with new content. One of the most successful ways they’ve done this is with their promotional Network Tournaments. Having recently increased the winning pot to €50,000, figures from the Autumn Gold tournament proved a fantastic tool in not only retaining Playson fans, but also attracting new players.
Along with the huge success of the tournaments there's also Playson Free Spins. Very easy to configure and with a flexible set up, Free Spins have also proved fantastic for reactivating and retaining players.
The promotional tools canon also has Local Jackpots which are shared across Playson’s portfolio. Featuring Multi-level Jackpots, Mystery Jackpots and Daily Jackpots, operators have confirmed that these have driven brand loyalty and increased the average bet, and while these features are supported on multiple games, they make things simple by having no influence on game mathematics.
Seamless Play or the Universal Game ID feature provides an opportunity for the integration of single game client. The feature can be run both on the desktop and mobile devices on most popular OS and browsers. Game progress and financial information, as well as other player’s progress information, will be totally synchronised and this has proven popular with customers who want to have access to concise information at their fingertips.
With the year drawing to a close, Playson now has its focus firmly set on ICE 2020. The largest event of the year is always a superb forum in which to cultivate relationships with new and future partners, and along with their ever-expanding game portfolio, the company will be at Stand N7-110 where they will showcase their various offerings, eager to host new clients looking to arrange meetings with the Playson sales team. Not only will attendees get the opportunities to play the latest games and meet the team, operators can also discover how to benefit from Playson's popular promotional tools and how their games portfolio would be a great addition to drive iGaming brands' growth in 2020.