Lee Drabwell is appointed as Chief Operating Officer to bring operational experience in UK and Irish retail
Playtech BGT Sports (PBS) is pleased to announce the appointment of former Ladbrokes Managing Director Lee Drabwell.
Drabwell spent with Ladbrokes 29 years, serving in a number of senior positions within its retail betting division — most recently, as their Retail Operations Director. Drabwell left the newly formed Ladbrokes Coral in April.
During his time with the operator, Drabwell oversaw the roll-out of SSBTs across its 2,700-strong retail estates in UK, Ireland and Belgium.
This experience will be invaluable in his new role, where Drabwell will be responsible for leading and developing the PBS customer base across the UK and Ireland, as it looks to expand its sports betting solutions and deploy the latest content development.
John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said, “Lee is an excellent addition to our senior team with decades of retail experience at one of the leading names in the sector, and we will be tapping into his expertise in the coming months.
“He was a pioneer in the roll-out of SSBTs during his time at Ladbrokes and this experience will be invaluable to our expanding operations within the UK and Ireland.”
Lee Drabwell, COO for UK & Ireland at Playtech BGT Sports, said, “Playtech BGT Sports has been a driver of innovation in the retail space in recent years, and I’m looking forward to adding my operator-side viewpoint to the senior team.
“I’m excited by the ambitious plans we have in store, both in terms of building on our operations with existing and new clients, but also with the product development which we’ll be implementing into partner’s retail shops in the near future.”
PBS has recently signed contract extensions with leading operators, some of which include Boylesports and Betfred, and is in the progress of rolling out its BetTracker product with a number of partners.