Playtech BGT extends exclusive agreement
Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has extended its exclusive agreement to host Racing Post content on its self-service betting terminals.
John Pettit, Managing Director UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “We are delighted to have extended our partnership with Racing Post at a very important time.
“Whether it’s UK, Irish or international horse racing, or greyhound racing, this exclusive deal is designed to offer high street customers engaging content and a first-class racing experience.”
Just recently, Racing Post and ANZ Bloodstock News announced their entrance into a content-sharing arrangement with the US publisher, BloodHorse. Under the terms of the deal, parties can share one another’s racing, bloodstock and sales content as well as selected columns appearing in any of the three outlets.
Displayed on the SSBT’s dual screen user interface, Racing Post's content provides in-demand data for UK and Irish horse racing and greyhound racing, such as form, age, weight, jockey and trainer, as well as the Racing Post predictor.
Moreover, the RP Bet Finder, that is an effective bet filter tool allowing customers to quickly find the markets they wish to bet on, is incorporated to enhance the user experience.
International racing supplied by SiS and TRP and a committed roadmap of new innovative features will be released within the near future to maximise bet conversion, with key bet prompting and bet generating content for rapid bet placement.
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