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Playtech extends Betfred partnership in time for football season

Playtech BGT Sports adds a further 250 widescreen terminals to Betfred deal

The leading provider of omni-channel sports betting solutions, Playtech BGT Sports (PBS), has further secured its Betfred partnership, with the addition of 250 widescreen terminals to its range of retail outlets.

The deal, which rounds up to a total of more than 3,000 terminals across 1,700 shops, will see the widescreen additions installed in time for the new football season.

The extension of the successful partnership manifests the continuous customer demand for self-service products in-shop, delivering a digital experience that provides them with the most recent sporting events and information at their fingertips.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports said: “Betfred is one of the high street’s leading brands and we are thrilled to grow our relationship with them, the addition of extra machines is sure to please its customers.”

“We have seen continued growth in turnover from SSBTs and expect this trend to continue throughout the summer and into the new football season when they go live.”

PBS’ market-leading sportsbook software, which features exclusive content and innovative features, gives customers more content than any other SSBT on the market.

Mark Stebbings, Managing Director of Betfred Retail, said: “Betting in-play has never been more popular so it’s great to be able to turn to Playtech BGT Sports to cater to our needs.

“Their widescreen terminals are the best on the market and we are sure they will continue to be a major part of our business, especially in our best performing shops.”

Terminals will be deployed in order to give further density and meet the customers increasing demand for even more in-play betting opportunities and new products and features.

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