Playtech, gaming software and service supplier, has claimed the prize of ‘Most Effective Agency Collaboration’ at this year’s prestigious International Corporate Event Awards.
The awards ceremony took place in London at the iconic Victoria and Albert Museum, and was attended by professionals from some of the world’s largest and most popular brands and their event agencies.
Beating fellow contenders Google and BP, the company’s unparalleled stand at the ICE Totally Gaming exhibition last February was recognised by the judges for its “outstanding event production”.
Work on the stand project began in July last year, together with brand experience experts 2Heads, in order to put together an integrated, visual and experiential customer journey around the company’s Playtech ONE Omnichannel solution, and also incorporating the experience into each element of messaging and design.
The Playtech ONE brand captures the power of the company’s offering which enables players to play any product, across any channel and on any device, in order to create the best possible customer journey for the company’s ecommerce customers.
An extensive content strategy was developed from the recorded findings at brand experience workshops in order to fuel the content-rich experience. Playtech and 2Heads together creatively developed, story-boarded, scripted and produced a thorough catalogue which amounted to over 40 minutes worth of content.
This reflected Playtech ONE visually, with architecture that played with perspective, as well as an environment that evolved and engaged, and drew visitors’ eyes to the heart of the huge 900metre space which housed the latest cutting-edge technologies to provide a memorable visitor experience.
The judging panel commented: “We unanimously agreed there was a clear winner. The Playtech entry consistently performed on all criteria and we were especially taken with the quality and proof of ROI and also the clarity and explanation from brief through to delivery.”
Shimon Akad, Playtech’s COO, said: “The award provides fantastic recognition of all the hard work that went into designing, developing and building our stand at ICE Totally Gaming to successfully showcase our pioneering Playtech ONE offering.”