Leading provider’s targets Italian market in latest deal
Pragmatic Play, one of the leading software providers for video slots and live casino, has entered into a partnership with Italian platform provider Microgame.
This latest deal will see the provider’s full portfolio of content made available to Microgame’s broad range of operator partners, including recent blockbuster Da Vinci’s Treasure and the award-winning Wolf Gold.
Pragmatic Play is known for securing landmark partnerships, just last week the firm secured a deal with industry frontrunner ComeOn. The provider has gone live with over ten operators in Italy this year, highlighting its growth and the demand for Pragmatic Play games in Italy’s regulated market.
Melissa Summerfield, Chief Commercial Officer at Pragmatic Play commented, “We are delighted to have agreed on a deal with Microgame, an extremely well established and highly-regarded provider in an exciting market.”
Summerfield continued, “Cementing our position as a premium provider in regulated markets is central to our strategy, and this agreement is another step towards our ambitions as we grow our mobile-focused, client-centric delivery.”
Marco Castaldo, Managing Director at Microgame remarked, “We are proud to be hosting Pragmatic Play’s diverse library of content, and we know that our partners will benefit from the addition of their games.”
Castaldo continued, “Pragmatic Play is renowned for its immersive, innovative content, and we look forward to a long and successful partnership.”
Pragmatic Play has made great strides in the Italian market in recent months, having taken its games live with OIA Services, Betsson’s StarCasino and Kindred’s Italian brands.
The provider recently entered into the live casino vertical through its acquisition of Extreme Live Gaming, an agreement enhancing a product portfolio that now includes video slots, scratchcards and bingo.
Pragmatic Play is an industry favourite in supplying casino games for the online sphere. The firm’s unique titles are available on both mobile and desktop, which empowers players with the freedom to engage with their games from almost anywhere
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